The art of joined-upness — Why integrated campaigns are essential and how to plan for their successRead more
The Best Halloween Campaigns 2017
Another year and another week full of spooky Halloween campaigns go by. Since we’re feeling the post Halloween blues, we thought we’d share some of our favourite campaigns from this week with you. Get ready for a fright…Read more
The Most Misjudged Adverts of 2017
2017 is coming to an end, and another advert is causing controversy on the internet this week. With almost a year full of adverts beckoning we thought we’d look back on some that didn’t go down to well with the public…Read more
Watch out LinkedIn... Facebook is coming for you!
Facebook is constantly developing new ways to grow its products and better its experience for users and businesses. Sometimes for the better and sometimes for the worse. As we know, some new features have been successful and some have been a failure, just like the world's worst sequel Speed 2 - Cruise Control.Read more
What does Facebook's video autoplay with sound feature mean for marketers?
This update from Facebook rolled out to users to make videos autoplay with sound on your device. This is very likely to annoy some users, while some won't even have noticed.Read more
Are you being authentic or selling out?
People LOVE authenticity, and why shouldn't we? It's something that the vast majority of us look for and influences how we buy into specific brands. Authenticity builds trust with a brand and makes the relationship with its users much greater helping to promote brand loyalty in those users.Read more
The Best April Fool's Campaigns From 2017
April 1st rolled around again this weekend, and with it the joke products and adverts from a plethora of brands around the world launched for April Fool's Day.From the believable to the downright barmy, it's the day you can trust no brand.Read more
Lessons we can learn from recent social media faux pas and marketing mishaps
Creating a killer campaign takes a lot of careful thought and planning but what happens when all that careful planning goes wrong? This Valentine’s Day saw London Dungeons creating a very different buzz with their social media campaign than what they had intended.Read more
More Twitter updates – Taking Customer Service to the next level
It’s no secret that Twitter is fast becoming the go-to tool for customers to contact businesses and for businesses to in turn use it to deliver awesome customer service but their latest update could well see them crowned as the customer service tool kings.Read more