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There is a very common misconception floating around at the minute that putting any old post onto social media for the sake of it is enough to build engagement.

Social media marketing has fast become an extremely powerful tool for businesses of all sizes.

After throwing a lot of resources at Live Video recently, Facebook has now expanded this into real time audio-only streaming.

Over the past few years GIFs have been taking the world by storm allowing us all the ability to convey exactly how we're feeling with a short moving image.

We are all guilty of taking a photo, deleting the photo, taking another one, complaining that it looks about as good as a bashed onion.

I’m pretty confident that I don’t need to explain to anyone reading this what Instagram is. If I do, I’m guessing you have either been trapped on an island for a very long time or confused your phone with a potato, and for either of those reasons you have my sympathy (depending what kind of island you were trapped on).

Before you freak out and delete all your social media apps and messages, burn your clothes and run away to live in a forest to become a wooden spoon whittler… this is not some MI5, NSA, CIA or FBI style stalking and monitoring exercise (or did they just pay me to say that?)

Scrooge is out in full force, The Grinch is climbing from his hovel and I’ve already had a bag of Humbugs waved at me from across the office. This can only mean one thing...

Well folks, It's that time of year when we dust off our costumes, watch our favourite Halloween movies and pretend we're young enough to still go trick or treating.

That’s right, Infotainment. It’s no surprise that consumers are becoming increasingly inattentive to advertisements and marketing, especially in an age of swipes and scrolls.