Establishing industry expertise and promotion of services to new and existing target markets.
A completely integrated campaign establishing industry expertise, while introducing 247 Time's workforce management services to new customers in the healthcare sector.
Established by experts and senior management with extensive backgrounds in the recruitment industry, 247 Time utilises cloud-based technology that enables employers to efficiently and effectively manage their temporary staff — providing a service-led workforce management software solution that is currently used by thousands of businesses across the UK.
To help introduce its workforce management solutions to the healthcare sector, 247 Time required a seamless, fully-integrated campaign that would effectively communicate service benefits to NHS Trusts, while re-establishing expertise and brand awareness with existing audiences in the commercial sector.
Before commencing with any formal marketing communications, extensive research was conducted into both markets; establishing a quality (GDPR compliant) database comprised of recruitment personnel in both commercial and NHS organisations. This was done to ensure all subsequent activities would be optimally received.
Recruitment personnel were sent a video-book DM containing a short ‘explainer’ animation tailored to both audience types — conveying the benefits of 247 Time’s service offering specific to each sector. Recipients were then directed to one of two dedicated landing pages (one for businesses, one for NHS organisations) for further service information and to register their organisation for a free trial. This was further supported by national press coverage, social media activity, and content marketing across various platforms; all used to establish industry expertise while driving traffic to their respective landing pages. Landing page activity and conversions were then tracked using Google Analytics to measure overall campaign performance.
Prior to the campaign launch, a single creative concept was established in the development stages — comprised of messaging tailored to each sector and developed under one cohesive visual style — and applied across all campaign elements.
Upon a successfully delivered and well-received marketing campaign, 247 Time has since enjoyed further success, joining forces with a large operation in the recruitment industry looking to maximise on the team’s expertise.
"Murray took the time to understand our services, our commercial objectives, and our needs for a successful outcome. The quality of the work produced by his team has been outstanding."
David Brooks - Managing Director, 247 Time